Mark Twain’s Tip for Dazzling Writing

Twain Lightning Bug quote - Kim Schlossberg Designs

Mark Twain famously said that “The difference between the almost right word and the right word is really a large matter — ’tis the difference between the lightning-bug and the lightning.”

One sure sign that we’re using the “almost right word” is when we feel the need to use helper words that either amplify or minimize the word they are modifying. Adverbs and adjectives such as very, really, extremely, almost, or nearly are indicators that the words following them are not quite right. Here are some examples of ways to use more precise words to strengthen your language:

[widecontent background_color=”#ffffff” background_position=”50% 50%” background_repeat=”no-repeat” padding_top=”0px” padding_bottom=”0px” font_color=”#222222″ font_size=”16px” centered=”no”]
[columns] [one-half]

Instead of:
really bright
very scared
almost never

[/one-half]
[one-half]Try this:
dazzling, luminous
terrified, horrified
rarely, seldom

[/one-half]
[/columns][/widecontent]

By letting go of the amplifier or minimizer word, writers have the opportunity to select a stronger word that more clearly and elegantly communicates their thoughts. The suggested words in the right column are not only stronger, they also bring in extra nuance and connotations that will make your writing more interesting.

Or, if all else fails – you can follow another bit of Mark Twain advice:
“Substitute ‘damn‘ every time you’re inclined to write ‘very;’ your editor will delete it and the writing will be just as it should be.”

 

Kim Schlossberg

Owner, designer, marketer at Kim Schlossberg Designs
im Schlossberg created Kim Schlossberg Designs to help businesses and non-profits refine their messages and get them out to the right audience, in a clear, consistent, and integrated way. She provides strategic planning, execution and coordination of marketing, branding, and design by developing a deep understanding of clients’ businesses and their goals, and serves as a trusted advisor to help them grow their businesses and brand. Kim speaks to business and non-profit groups about marketing and related topics, and publishes a well-received (but slightly irregular) newsletter.

Content goes here .. (2)

Share this entry

How 2020 can make 2021 better

It’s almost over – this year that we didn’t ask for, we didn’t expect, and most of us didn’t know how to respond to. This year, some people very dear to me experienced unthinkable loss,…
Welcome to the Kim Schlossberg Designs newsletter

Welcome to the Kim Schlossberg Designs newsletter

Here’s what you can expect from my bi-weekly newsletter. I will use this forum to discuss things that I’m passionate about, and that my clients at Kim Schlossberg Designs care about. Topics will include marketing,…

A Strong Brand is the Key to Resilience

What a crazy time we’re living in. We’re swimming in a sea of uncertainty, and maybe a good dose of fear. Some of us are experiencing unexpected downtime (not me). Some of us are running…
29 ways to shine at tradeshow by Kim Schlossberg Designs

29 Ways to a Shine at a Trade Show

Trade shows, exhibits, conventions, conferences! When you meet your customers face-to-face, you have a fantastic opportunity to boost your business, if done the right way. However, if you simply rent your booth and show up…

How to Make Your Next Stage Your Best Stage

Maybe you know someone in this situation… A longtime client had run a non-profit organization for several years and was ready to leave it. But she is not ready to take to the recliner for all time.…
Housing Crisis Center Annual Report 2013 cover

Housing Crisis Center 2013 Annual Report

Annual Report for Housing Crisis Center, a nonprofit serving the homeless. Cover art by Willie Baronet. Read entire Annual Report here I started at the Housing Crisis Center (HCC) in June 2009, not long after Ms.…
Housing Crisis Center Patriot Party 2014 logo

Housing Crisis Center Patriot Party Invitation

Designed event logo, invitation, as well as signage and other print materials for  Housing Crisis Center's Patriot Party - the successful annual event raising funds to serve homeless veterans.   Read about our work developing…
Housing Crisis Center website

Housing Crisis Center Website

The mission of the Housing Crisis Center is to prevent homelessness and to stabilize those at risk in decent, affordable, and permanent housing, and to empower them to solve their own housing problems in the future. Kim…
smilegreat.com website

Azle Dental Website

Azle Dental Care wanted to convey a fun, friendly, neighborly feel on their website for their dental practice. Visit the website for Azle Dental Care here.

Darlene Ellison branding

As a motivational speaker, Darlene Ellison needed a comprehensive branding for multiple audiences ­­— organizations and companies who want to hire speakers, individuals needing to hear her story, media helping to broadcast her message. She wanted a very…

Logo Lounge trends 2014

Logo Lounge reviewed almost 25,000 logos submitted to their website to come up with the top trends of 2014. What do you think of these? Does naming something a "trend" make you want to incorporate it…
Restoration Hardware 17-pound catalog series

Restoration Hardware Gives Print a Bad Name

I just received a 17 POUND, 13-volume catalog from Restoration Hardware! Unsolicited, or course. Don't get me wrong - I love print and paper. But like anything, it can be used responsibly or irresponsibly. Funny…
Blue print and interior design tools

Everything I know about website design I learned getting my interior design degree.

 Well, not everything, but a really good foundation. Of course there are the obvious elements of any fine arts education – balance, rhythm, contrast, color theory, focus – what we learned in “Two-Dimensional Design 101.”…

Fun with Homonyms

Part of an eternal series. New content keeps showing up. This week I noticed several misspellings of compliment/complement. A quick note to clear the air. The confusion is the middle vowel. When someone says you…
Apple iPhone 6

We’re All Monday Morning Design Quarterbacks Now

I love how so much our Monday Morning Quarterbacking has become focused on design. There have been so many design articles this week after Apple presented the new iPhone 6 and 6 Plus and the…

Please sign up for our newsletter!

Our Work

See some samples of our work.

View Portfolio